Understanding marketing

study guide for Marketing : basic concepts and decisions

by William M. Pride

• 37 Want to read
• 4 Currently reading

Published 1987 by Houghton Mifflin in Boston .
Written in English

Subjects:

• Marketing

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Edition Notes

Statement	William M. Pride, O.C. Ferrell.
Contributions	Ferrell, O. C., Pride, William M.
The Physical Object
Pagination	viii, 287 p. ;
Number of Pages	287
ID Numbers
Open Library	OL21746743M
ISBN 10	039542528X
LC Control Number	86081102
OCLC/WorldCa	18282277

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